JAVAS LEHN STUDIO IS A FULL SERVICE DESIGN FIRM BASED IN NEW YORK CITY. WE WORK IN COLLABORATION WITH A WIDE RANGE OF ARTS, FASHION, AND REAL ESTATE CLIENTS.
Project Description +
Client: Grupo Habita
Architects: Nicolas Schuybroek
and Mark Merckx interiors
Developer: Convexity Properties
Photography: Adrian Gaut
Naming Brand Strategy Visual Identity Type Design Signage Interactive Verbal Identity
Grupo Habita sought to create a new hotel experience in a striking 1926 Art Deco building at the heart of Chicago's Bucktown and Wicker Park neighborhoods. We set out to give the Northwest Tower a new name inspired by the former street name where the hotel is set and a new story—one that celebrates the building's history while looking forward: The Robey.
We created the entire visual and verbal identity system, and developed a unique logotype based on the original Robey Street sign. In addition, we crafted a custom typeface inspired by Paul Renner’s early pencil sketches for Futura and drawn with proportions from the idiosyncratic geometric sans serif typefaces of the mid-1920s, Robey Sans.