Project Description +


Client: Tiny Empire
Illustrations: Jason Polan
Year: 2013


Naming Strategy Art Direction Packaging Interactive

Tiny Empire is a cold-pressed juice company based in Brooklyn, New York. We set the tone for the brand, that less can be more, while becoming part of the daily rituals of ambitious New Yorkers. Inspired by the founder’s devotion to create small batch juice for the big city, we came up with a name: Tiny Empire. In this city, a little juice can go a long way. With that as our platform, we went to work expressing that idea from identity and visual system to retail and designed the stores, the packaging and advertisements. We created partnerships with brand ambassadors, including Richard Phillips, Jason Polan and Mikey DeTemple.